Light & Wonder Partners with 1×2 in Michigan

Light & Wonder has announced a partnership with the UK’s 1X2 Network to bring a range of online slots and games to Michigan. The collaboration is set to deliver dynamic and immersive content to some of the industry’s biggest brands in the U.S. With five games already in the top 25 across several states, Light & Wonder solidifies its North American footprint.

The partnership between Light & Wonder and 1X2 Network signifies a growing trend of transatlantic collaborations within the iGaming industry, aiming to blend diverse content offerings with robust distribution networks to tap into new markets effectively.

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The partnership between Light & Wonder and 1X2 Network signifies a growing trend of transatlantic collaborations within the iGaming industry, aiming to blend diverse content offerings with robust distribution networks to tap into new markets effectively.

“As we launch our games in the U.S., we’re excited to have Light & Wonder as our exclusive aggregation partner,” said Kevin Reid, CEO of 1X2 Network, in a press release. The launch in Michigan, a state with 15 licensed online casinos, is a strategic move reflecting the lucrative opportunities within its market.

Steve Mayes, Digital Partnerships Director at Light & Wonder, commented on the new venture: “1X2 Network has a history of producing slick, innovative content that is very popular with players. It’s great to now be in a position to start putting its games in front of players in the U.S.”

This deal is part of Light & Wonder’s strategy to grow its presence in the regulated U.S. market, delivering a variety of gaming experiences to players.