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WynnBet Michigan to close as Caesars takes over iGaming operations

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Profile Picture of our Author Conor Murphy
Last updated: 13.03.2024
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Caesars Entertainment has announced its plan to acquire WynnBet’s iGaming operation in Michigan, marking an expansion of its digital gaming portfolio in the state. This move comes as Wynn Resorts decides to exit the Michigan market, leaving Nevada as its only online market.

The acquisition includes WynnBet’s partnership with the Sault Ste. Marie Tribe of Chippewa Indians, enhancing Caesars’ reach in Michigan’s online gambling sector. “We are pleased with the transaction, which will effect our departure from the Michigan market,” a Wynn Resorts spokesman stated, highlighting the orderly conclusion of WynnBET’s operations in the state.

Caesars, already a key player in Michigan’s online gaming scene through its partnerships with local tribes, views this acquisition as an opportunity to further solidify its presence. The company operates Caesars Palace Online Casino, Caesars Sportsbook, and WSOP brands in partnership with the Grand Traverse Band of Ottawa and Chippewa Indians.

This transition could influence the landscape of online casinos in Michigan, providing players with enhanced gaming options and potentially setting new industry standards.

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Caesars Entertainment’s acquisition of WynnBet’s iGaming operations in Michigan signifies a strategic expansion in the competitive online gambling industry. By leveraging existing partnerships and tapping into a significant customer base, Caesars aims to strengthen its digital footprint and offer diverse gaming options to Michigan players.

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The deal, still pending regulatory approval from the Michigan Gaming Control Board, will see WynnBet’s iCasino operations in Michigan transitioned to a flagship gaming brand within the Caesars portfolio later this year. “The assumption of WynnBET’s iGaming operations in Michigan allows us to tap into a significant market and customer base,” said Matt Sunderland, Caesars Entertainment’s senior vice president, and chief iGaming officer.

Chairman of the Sault Ste. Marie Tribe of Chippewa Indians, Austin Lowes, commented on the move, saying, “It was paramount that our next partner in iGaming possessed both expertise in the U.S. iGaming market and a history of strong partnerships in Indian country. We believe we found that with Caesars and look forward to being part of their new iCasino offering.” Caesars is committed to ensuring a smooth customer experience for current WynnBET iGaming customers during this transition.